“I thought it might be kind of childish actually,” he said. “What sensible grown adult would do such things?”
But it was a moment so hilarious to those that witnessed it that soon other DJs across the United Kingdom started repeating the trick at their own parties, finding record sleeves of just the right dimension and comedic proportion to give their sets an ironic visual kick: Ted Nugent’s “Cat Scratch Fever,” Iggy Pop’s “Lust for Life,” Joni Mitchell’s “Clouds.”
Then a couple photos hit the Web, and things went seriously insane.
Inspiring stuff. This is what the internet was invented for – viral cultural movements. And buying things, of course.
