The Dummy site marks a strategy sea-change for the publication, who are moving their entire operation online, reflecting the increasing customer migration from print to digital.
Chris Berridge, creative director at Block, says the agency worked with Dummy for a period of 3 months to refine their online strategy and to produce a site that ‘held onto the punk/minimal design aesthetic of the original publication whilst introducing exciting interactive features into the mix’.
Berridge says, ‘Rather than a straight transferal of the magazine we worked closely with Dummy to determine value-adding features that would engage new and existing readers, and work towards establishing Dummy as a prestige destination for music journalism’.
For more information please see the Dummy website: www.dummymag.com, or check out our project case study.
Block Interactive is a creative digital agency who produce engaging online experiences for clients from the Publishing, Entertainment and Technology sectors. They have worked with clients such as Origin, BBC, Advantage Media Network, Aftermarket, HMV, Waterstones and Cineworld.
