?This launch of And Another Thing is the biggest thing to hit the unfashionable end of the galaxy this year? said Anna Rafferty, Managing Director, Penguin Digital. ?Block Interactive has an excellent reputation for digital work in the publishing sector and we were very impressed with the bespoke team that they brought together specifically for this project.?
The new site, due early September 2009, will support and promote the And Another Thing publication and marketing campaign, providing news, reviews, features and competitions as well as details on both global and local events. Importantly, it will bring together the voices of legions of Hitchhiker fans using inclusive social networking and innovative Twitter-based features, as well as a Flash game and a range of archive material stolen from the Hitchhiker vaults (found mouldering in a cellar, using a torch because the lights had gone, in a locked filing cabinet, in a disused lavatory, with a sign on the door saying ?beware of the leopard?).
?As a small Bristol-based agency we are delighted to have won this pitch against big London players like Archibald Ingall Stretton and Weapon7. It really highlights the fact that companies are increasingly comfortable turning to smaller agencies who build bespoke teams with the right skills for the job ? and that?s something we at Block Interactive do well.? said Chris Berridge, Creative Director, Block Interactive.
Penguin will launch the site early September 2009 to coincide with the October 2009 release of And Another Thing…
About Block Interactive
Chris Berridge, Stuart Charlton and Ollie Clubb formed Block Interactive in 2007, with the goal of creating an agency that would leverage multidisciplinary thinking by assembling specialists from different fields. Block Interactive produces websites for clients from a range of sectors including publishing, entertainment and technology, as well as other organisations within the education, travel and charity sectors. Clients include Alliance & Leicester, BBC, Momiji, Zipvit, Tru Thoughts, Network Homes, Tennishead, Wheb Ventures.
For press information contact:
Becky Maurice-Cohen / Madalene Whitson
Block Interactive Ltd
The Tobacco Factory
Raleigh Road
Bristol
BS3 1TF
Email: becky@prpr.co.uk / madalene@prpr.co.uk
Tel: + 44 (0) 1442 245030
