Block Interactive and Penguin have announced the launch of 6of3.com, the pan-galactic, pan-publisher website promoting the autumn publication of ‘And Another Thing …’, by Eoin Colfer, the sixth book in the ‘The Hitchhiker’s Guide to the Galaxy’ trilogy.
Engaging, interactive features include Tweet the Galaxy – where fans can ask the answer to the great question of life, the universe and, well – everything. On 12 October 09 all tweets will be transmitted into Deep Space. Will the universe respond? Sit back and enjoy the wait with up to the minute news, reviews, features as well as details on both global and local events.
Ever faced a death ray in your dressing gown?
Fans also have an opportunity to prove that they are the biggest Hitchhiker’s Guide to the Galaxy fan by simply producing a 42 second video which can be posted to YouTube in a chance to win the No.1 Hitchhiker fan competition. Or failing that, they can Destroy the Earth Now in the addictive Vogon Constructor Fleet Training Flash game.
Anna Rafferty, Managing Director, Penguin Digital:
“We are very excited with what Block Interactive has achieved. The involvement of existing fans in 6of3.com was very important to us and Block have delivered a great-looking site that places their views and opinions centre-stage, which will ensure 6of3.com really is a fitting accompaniment to the October launch of the sixth book in the ‘The Hitchhiker’s Guide to the Galaxy’ trilogy and hopefully will entice masses of new fans.”
Earthlings – at the time of writing, you now have 27 days until annihilation the release of ‘And Another Thing…’
About Block Interactive
Chris Berridge, Stuart Charlton and Ollie Clubb formed Block Interactive in 2007, with the goal of creating an agency that would leverage multidisciplinary thinking by assembling specialists from different fields. Block Interactive produces websites for clients from a range of sectors including publishing, entertainment and technology, as well as other organisations within the education, travel and charity sectors. Clients include Alliance & Leicester, BBC, Momiji, Zipvit, Tru Thoughts, Network Homes, Tennishead, Wheb Ventures.
About Penguin
Penguin was established in 1935 and is one of the world’s leading consumer publishing businesses. The company is part of the international media company Pearson. Penguin publishing comprises the following imprints: Allen Lane, Fig Tree, Hamish Hamilton, Michael Joseph, Viking, Penguin, Penguin Classics, Dorling Kindersley, Puffin and Ladybird. Penguin is at the forefront of new technology- it was the first trade publisher to have a website, the first to open an e-Book store and the first to launch a podcasting service.
For more information about Block Interactive:
Chris Berridge
Tel: +44 (0) 117 904 2440
Email: chris@blockinteractive.co.uk
Web: www.blockinteractive.co.uk
For more press information:
Becky Maurice-Cohen / Madalene Whitson
Tel: + 44 (0) 1442 245030
Email: becky@prpr.co.uk
/ madalene@prpr.co.uk
Web: www.prpr.co.uk
