Whilst both of these concepts are in no way new, it is about time they were widely recognised as vital tools in the designer/strategist’s toolbox.
The efficient and thorough definition of a site’s Content Strategy is something that is essential in order to meet business goals and maintain brand integrity – the content strategist must work to define not only which content will be published, but why it’s being published in the first place. Whilst good teams may have been doing this for a while – it is helpful to have a widely acknowledged label to attach to it so that clients feel comfortable with a role that has in the past been considered an afterthought.
Persuasive Design on the other hand is a discipline that has been very much in the forefront of traditional marketing strategy for a while now – it is ubiquitous, being used to help formulate pretty much every efficient retail campaign you’ve ever viewed. As digital marketing solutions mature concepts such as these come into play – helping designers and strategists to encourage and motivate web users to follow a certain path and take a desired action.
From a professional point of view the more these concepts are discussed and debated in relation to digital marketing the better – they shed light on ways we can give websites that most important thing of all – substance.