Project:

Anne Keothavong

Connecting to an avid fanbase

British women’s tennis No.1 Anne Keothavong had a great 2008 – voted LTA Player of the Year, getting to the further reaches of the Australian Open and winning a number of tournaments – with her profile rising accordingly.

Block worked with Anne to connect with her developing fanbase, designing and building a popular community-led website that enabled her to talk directly to her fans via a variety of methods including Twitter feeds, ‘Ask Anne’ daily Q&A’s and regular video interviews.