Project:

Feeding the 5000

Highlighting the scale of food waste

On the 16th December 2009 a free lunch was made from delicious ingredients that would otherwise have been wasted for 5000 people in Trafalgar Square, London. The event highlighted the ease of cutting the unimaginable levels of food waste in the UK and internationally.

Block provided the sexy digital marketing including promotional website on behalf of event sponsor Penguin Books.