Project:

Tennishead

Online tennis journalism empire

Crikey, where do we start. Right, let’s see – the leading destination for tennis journalism online, a huge, deep online magazine with a wealth of witty and irreverent content including insightful articles, exclusive court-side photography, entertaining video and interactive polls.

Block worked with Advantage Publishing from day one to create the Tennishead brand – developing the corporate identity, developing the online strategy, building the publishing platform, identifying opportunities, undertaking UX analysis, poring over usage stats, and helping define goals.

The brand has now expanded to include a traditional print magazine, as well as a Block-developed eZine and associated projects working with the likes of Adidas.