Independent label of the year
Block Interactive took on the mighty back catalogue of Brighton-based independent record label Tru Thoughts (’Label of the Year’ at the Gilles Peterson Worldwide Awards) and fashioned an industry-leading website.
Working closely with the guys at Tru Thoughts, Block developed the concept and IA for an intuitive, sticky site with a wide range of features, value-adding content and prominent drivers to their eCommerce site, and built it using open source software to minimise costs and maximise flexibility.
The site is now acting as a leader for the company – pushing the boundaries of what it means to be a label in the current music industry, as well as maximising the revenue achieved from traditional releases.
