Leading sports nutrition
ZipVit, major manufacturer of sports nutrition products, needed an online campaign to celebrate their ongoing sponsorship of the world’s leading professional cycling team, Cervélo Test Team. Block worked closely with ZipVit to develop a dynamic and rich online identity with an immersive campaign website.
The website featured rich content such as exclusive HD video footage of Cervélo Test Team members Carlos Sastre (Tour de France winner) and Kristin Armstrong (Olympic Time Trial gold medalist), essential nutritrional advice and information on key ZipVit products, as well as regular Twitter feed updates from key Cervélo Test Team members.
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